Bid Farewell as Becca Closes its Doors

They Were The Highlight Of Our Life

Becca Cosmetics- the brand that taught us the true meaning of highlighter and what it means to have luminous skin. As we come together to raise our bottle of liquid highlighter in the air, let’s take a moment to acknowledge our favourite Becca products, as it says goodbye to us in September 2021.

For so many years, the brand has been the queen of highlighters and whose products have all become the main man staple in so many makeup bags. Featuring on every makeup enthusiast’s Christmas wish list at least once, their Shimmering Skin Perfector and Backlight Priming Filter have revolutionized the makeup industry and truly made us glow!

In a statement posted to their Instagram yesterday, the brand wrote “The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heart-breaking decision to close down the BECCA brand at the end of September 2021.”

Besides building a cult following for their ability to produce beautifully glowing and iridescent makeup, the brand has been a major advocate for various mental health foundations- however, has promised to carry on these partnerships. “”We’ve done meaningful work supporting mental wellness with the JED Foundation and Mental Health Mates and will continue to do so through our commitment to The Trevor Project this coming June,”

“We Believe in You, And We Believe That The Beauty Inside You is The Light You Share With The World”

Team BECCA

There is no denying we are heart-broken to see Becca go. But, if there is one silver lining, we are told Becca will remain fully functioning until the end of September when it will officially shut down.  The news is sad, but while we can, shop our most beloved Becca cosmetics. We may as well stock up while we can.

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Tags: beauty, becca, closing, cosmetics, covid, highlighter, makeup, thefemme

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Co-Founder. Squash obsessed. Body positivity advocate. My fridge is the love of my life.
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