Don’t walk, RUN to Cult Beauty
Put the words ‘Mario’ and ‘makeup’ in the same sentence and you have my attention. Speaking from a girl who has been love-sick with makeup since a child, if you don’t know who Mario Dedivanovic is, please climb out from under your rock and join the rest of us.
If you are one of the rock emerging readers, hello, and let me fill you in. Mario has built his renowned reputation as a hero makeup artist by painting the glamorous face of Kim Kardashian. Starting off as a relatively unknown name in the beauty world, now, we should all be personally thanking him for the contributions he has made to it.
Up until around 2008, the only time someone ever used the word ‘contour’ in a sentence was to describe how their stomach bloated after a well-enjoyed takeaway.
Well, Mario completely redefined the word.
The universal beauty technique began as a joke with his client Kim. Now, it is a worldwide phenomenon that millions of us practice every day.
Mario is iconically the king of contouring and the king of, well, makeup. Inspiring a generation of upcoming MUAs by watching his live demonstrations, dominating the internet with innovative makeup looks and providing pretty much all A-List celebs with cheekbones, when word came out that his new, very own collection launched, it would be a sin not to have a peak *or add everything to the basket*
Instantly falling in love with the studio looking packaging and pops of colour throughout the collection, we pick out our top 5 products from the range. What a challenge that was.
Master Metals Eyeshadow Palette
Who says you can’t look like you’ve just stepped off the cover of Vogue when walking to work on a Monday morning? Mario has literally answered our prayers as the season of colour is here with a five pan, highly pigmented, not to mention luminous, collection of metal eyeshadows. They can be used dry and applied directly to the lid, or wet to transform into a pearlized liquid foil.
The gel-like powder effortlessly glides onto the lid, with the super delicate and iridescent pearls packing the lid with a pop of colour. Blend it out with a fluffy shade brush and there is no effort to it.
Pro Volume Lip Gloss
It wouldn’t be Mario without the promise of gleaming, fuller-looking lips. The Pro Volume Lip Gloss varnishes your lips with a lip lacquer that coats your lips with a smooth, multi-dimensional gloss that creates a polished sheen. Available in three shades, you are covered from the morning, day and evening.
Master Secret Glow
Luminous will forever be the number one word of the summer. Because who doesn’t want to look luminous in the sun? The Master Secret Glow is a balm-like highlighter that melts into the skin for a glass-like looking complexion. Patted onto the high points of your cheekbones, nose bridge and anywhere else you want to dazzle, the lightweight formula will make you look like you’re glowing from within with little effort needed.
Master Mattes Eyeshadow Palette
Every respected MUA has a perfectly formed palette of neutral mattes for every skin type. Mario delivered, especially when you have Kim K as your main client. The queen of flawless neutrals. Either used to sculpt an effortless everyday look, or as the backbone to a dramatic look, the Master Mattes Shadow Palette houses 12 creamy, pigmented shades that are ultra-blendable for a flawless eye look. Married with other shades or taking centre stage, this palette deserves a rightful place in your makeup bag.
Master Pigment Pro Pencil
The Master Pigment Pro Pencil comes in 5 baseline shades that naturally we all need. The dual-ended pencil allows you to create defined lines, or a smoky blended out look. The liner is infused with wax to create a gel-like texture that grants a seamless, pigmented glide. We aren’t here for picking favourites, but if we HAD to, the soft brown is a neutral classic for an elegant yet subtle eye glam.
Just as obsessed with the new collection as we are? DM us @thefemmeuk. Would love to hear your favorites from the launch!