The Chiquito Bag: Why Are We Obsessed With a Bag We Can’t Use?

Micro bags have taken over and we love it.

Debuted in the Jacquemus Spring Summer 2018 collection, the Chiquito bag is the star of the micro bag trend that still trickles through our Instagram feed three years later. Worn mostly by influencers and celebrities, the bag is the focal point of many Instagram-able outfits. Although it is worn mostly by social media’s elite, we can’t help being obsessed with the tiny structured bag – but why?

The first explanation is the obvious comeback of 2000s trends. Micro bags were big in the noughties and whilst they may not have been as tiny as the Chiquito, they definitely wouldn’t have been able to fit the newest iPhone. Obviously, in the early 2000s bags only had to be large enough to fit a flip-phone so that logically explains why bags were so small at the start of the millennium, but its only half an explanation as to why they’re trending today.

If you know fashion, you’ll know that shock value goes a long way (and if you don’t, we just told you). When something shocking, scandalous or surprising makes its way down the runway, the collection and designer are bound to gain attention. People also love to buy into whatever is the talk of the town and in an age where likes and comments can start a full blown digital career, the investment can be worth it.

Photo: Courtesy of Jacquemus
Photo: Courtesy of Jacquemus

The Chiquito bag was only seen on the runway of high fashion brand Jacquemus until it was bought and worn by celebrities. As pictures began to flood Instagram of high-profile celebrities like Rihanna using the micro bag, we began to take notice and questions were asked. What is the point of using a bag so small? What can you even fit in there?

Seeing that the bag generated comment after comment, influencers bought into the trend – and its no secret that influencers and fast fashion brands go hand in hand. Seeing the traction caused by the tiny bags, fast fashion brands made affordable knock offs and we couldn’t help but want them.

Claudia Canova
Super mini grab bag in lilac

Huda Beauty

Maybe we just want to shock people with our style, or just simply be apart of the latest trend but perhaps its deeper than that. The use of such a small bag suggests that we have nothing of importance to put in it – except we do. Our phones. Smartphones have become such a huge part of life that we actually put more effort into our digital lives than we do our real ones.

Using such a useless bag allows us to imagine how it would feel to be back in the early noughties, with nothing but a flip phone, without a huge virtual world out our fingertips, living life without reaching into our bag to post our outings online for nothing but to give proof to our followers that we are actually out of the house. Its a constant competition with no winner.

We’re starting to crave simpler times before social media took over. Although the Chiquito bag made a splash before the pandemic, a year of staying at home and literally just living online has made us want to be internet free and to enjoy life more than ever – so the trend never went away.

Unfortunately, quitting social media is much easier said than done and whilst we’ve moved slightly onto baguette bags (that do fit our phones, but only just), the Chiquito bag will forever be cemented in fashion history as an ode to just living in the moment.

Need more? The latest Alice McCall resort collection is a must-see!

Tags: 2000s, celebrities, chiquito bag, fashion, fashion history, Influencers, jacquemus, micro bag, micro bag trend, noughties, rihanna, social media

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Lizzy Swinerd
I love to learn and write about fashion to shine a light on important issues that are present in the industry, as well as writing about the fun stuff. Aside from writing, I am interested in fashion styling and analysis, watching films and playing animal crossing.
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